Building Turkey’s Pre-cooked Food Hub, Mining the New Blue Ocean of 400 Billion US Dollars
introduction
In 2024, China’s food industry faced significant pressure, with intense internal competition. On one hand, cost pressures remained high, while on the other, price wars intensified, squeezing profits. The same year saw the release of new regulations for ready-to-eat meals, marking a watershed moment for the industry’s development. Opportunities always come with crises. As competition in the existing market grows increasingly difficult, “going global” has shifted from an “optional choice” for companies to a “mandatory question” concerning their future.
According to the latest industry research report released by Yingke International in September, the global pre-prepared food market is expected to reach $400 billion by 2025, doubling from $200 billion in 2020. The role of China in this growth cannot be underestimated, with provinces such as Shandong and Guangdong already becoming pioneers in the “going global” of pre-prepared food. How to find more international buyers? How to achieve precise and effective cross-border cooperation? How to continuously amplify the global influence of China’s pre-prepared food manufacturing?
The opportunity has arrived, and the sails are set. A precise course and reliable partners are essential. This time, we cordially invite you to join us in Izmir, Turkey, where the Mayor of Izmir is eagerly awaiting your arrival with warm hospitality. Our goal is clear: to establish a benchmark pre-prepared food base and transit hub at this natural crossroads of civilizations in Eurasia, seizing the initiative in the European and Middle Eastern markets!
The Perfect Time for Export of Pre-cooked Food
In recent years, due to the reality and huge demand of the “post-00s”, fitness enthusiasts, and the silver-haired generation, China’s export of pre-prepared meals has shown a rapid growth trend. On one hand, the domestic catering industry is undergoing large-scale restructuring, while on the other hand, the overseas revenue growth of many domestic pre-prepared meal export enterprises has generally exceeded 10%.
According to relevant statistics, China’s export volume of pre-prepared dishes reached approximately $3 billion in 2022, climbed to $4 billion in 2023, and exceeded the $7 billion mark in 2024. As the industry leader, Guangdong Province achieved a total export volume of $31.7 billion in pre-prepared dishes across all ports in 2024, accounting for 18.3% of the national total, with products exported to the United States, Australia, Japan, South Korea, and Southeast Asia. China’s pre-prepared dishes account for over 70% of the Japanese Chinese pre-prepared dishes market, and their exports to Southeast Asia account for 45% of the total.
Despite rapid growth, significant supply gaps persist in the European market (projected to reach $5.2 billion by 2032) and the Middle Eastern market (projected to reach $8 billion by 2030), requiring localized adaptation and efficient distribution through regional hubs.
Izmir! The Natural Bridge Connecting Europe and Asia
However, Chinese enterprises still face challenges such as cultural differences, complex food safety regulations, and high logistics costs during their overseas expansion. Therefore, what we aim to do is to build a platform for Chinese ready-to-eat food enterprises, ensuring that every business visit yields tangible results, maximizing returns with minimal risks.
This time, we’re taking you to explore the untapped blue ocean market in the global ready-to-eat meal industry. Why choose Izmir as our first destination?
As Turkey’s third-largest city and second-largest port, Izmir serves as a natural bridge connecting Europe and Asia. It boasts three free trade zones, five science and technology parks, and sixteen industrial parks, which can provide Chinese enterprises with tax reductions, R&D incentives, and export facilitation.
Through alliances like the Istanbul Food Industry Association and the Aegean Exporters Association (which serve 200,000 businesses), we can swiftly tap into distribution networks across Europe, Central Asia, the Middle East, and India, building a robust distribution network.
Efficient cooperation inevitably requires the urgent expectations of both parties. According to our in-depth understanding, Izmir City has listed “deepening cooperation with China” as a key strategy and pledged to provide land, infrastructure, and policy support for Chinese-funded projects. The mayor personally proposed to establish a benchmark base for pre-prepared meals and a transit base, and sincerely invited Chinese enterprises to achieve win-win cooperation.
In the face of global economic uncertainties, proactive action is the only solution. This is not merely a business visit, but a strategic deployment that will shape the future market landscape!
[China-Turkey Prepackaged Food Business Delegation]Now Open for Recruitment!
We will work with you:
Limited seats available exclusively for decision-makers from upstream, midstream, and downstream players in the ready-to-eat food supply chain!
Scan the QR code below to register and get a head start in global expansion!
(Place the registration QR code here)
contact number ：
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About Us ——
Global Pre-prepared Food Industry Alliance-Global Pre-prepared Food Business Link Engine
Precisely identify and build a high-value collaboration network. By organizing high-level business networking events, providing detailed market data and compliance support, we create a reliable cross-border supply chain solution for ready-to-eat meals. We are your exclusive partner for global expansion, helping you efficiently secure international partnerships and achieve business growth.
our advantages ——
▣ Providing clients with premium global resources in the ready-to-eat food industry
(covering 68 countries ‘consulates and nearly 40 countries’ local business associations)
▣ Global service network and a team of top international experts;
▣ Full-chain overseas service capabilities
Scan the QR code below to register and get a head start in global expansion!
(Place the registration QR code here)
contact number ：
Contact email:
We do not cheer for the process, but are accountable for the results!
Let us join hands, using Turkey as a springboard to unlock the future of global ready-to-eat meals!